Xiaomi 14 sales top 1 million units, raising the stakes for Apple, Huawei

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China’s smartphone market will face “a structural change” upon Huawei’s return and declining iPhone demand in 2024, according to Kuo Ming-chi, a TF International Securities analyst known for his accurate assessments of Apple’s business.

“The iPhone shipment decline in China is higher than expected … primarily due to a decline in iPhone demand,” Kuo wrote on Twitter last week.

By the end of September, Apple was estimated to have shipped 3 million iPhone 15 series phones, while shipments of the Mate 60 series topped 2 million in the third quarter, according to Canalys.

A woman looks at a new iPhone 15 Pro and a Huawei Mate 60 Pro at an Apple store in Shanghai on September 22, 2023. Photo: Reuters

– ignited patriotic fervour and strong local demand after the company had struggled under Washington’s trade sanctions.

Encouraged by brisk demand for the new device, Huawei raised its smartphone shipment target for the second half by 20 per cent, according to a report last month by Chinese newspaper Securities Daily.

However, Huawei also faces a shortage in supply as it scrambles to meet consumer demand. On Monday, the company launched a new campaign, promising a wait time of no more than 90 days when customers order the Mate 60 Pro from the official website.

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Xiaomi 14 sales top 1 million units, raising the stakes for Apple, Huawei

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