Sainsbury’s Christmas advert 2023: Rick Astley brings the cheese

Instead, a loveable little tyke, missing most of her top deck of teeth (it’s cute, don’t worry about it), takes to the Tanoy to ask a question about Santa. ‘Oh no!’ the shoppers think, she’s about to have a lifechanging revelation at a Sainsbury’s checkout… one punter drops a bag of oranges, a Father Christmas balloon pops. But all is well, she just wants to know what Santa has for his Christmas dinner.