Only one third of every ad dollar spent reaches an end user: ANA report | News | Campaign Asia
Investment in inefficient programmatic advertising across the open web has caused marketers to leave $22bn in potential ad revenue on ...
Tag: Asia
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Campaign announces 2024 event calendar | News | Campaign Asia
As 2024 impends upon us, Campaign Asia-Pacific can now unveil our much-anticipated 2024 events calendar. At the heart of our ...
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OMD retains media duties for DFI Retail Group in APAC | News | Campaign Asia
Global media agency OMD has successfully defended its media account for DFI Retail Group, a pan-Asian retail giant, in Singapore, ...
Startups making waves in Southeast Asia this week | e27
In a dynamic week for Southeast Asia’s startup scene, a range of innovative ventures secured notable funding from regional investors ...
Spotlighting Georg Chmiel: Championing inclusive work ecosystems in Southeast Asia | e27
e27 has been dedicated to nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform ...
VML’s chiefs on new super-agency, redefining creativity and making cost savings | Analysis | Campaign Asia
As the leaders of VML Group, soon to be the world’s largest creative agency, travel the globe to speak to employees ...
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YouTube’s Ashley Chang on five things marketers should know about culture in 2024 | Analysis | Campaign Asia
YouTube remains one of the most popular social media platforms globally. In APAC alone, over 160,000 channels now have over ...
AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down ‘what’s next’ in the worlds of fashion, creative and more | News | Campaign Asia
Vogue Singapore held its inaugural 'Next in Vogue' event in Singapore over the weekend (17 to 19 November), celebrating the ...
40 Under 40 2023: Aaron Zhang, Carat | Analysis | Campaign Asia
Aaron Zhang Head of integrated client serviceCaratChina Groundbreaking campaigns and business model transformations for iconic brands have marked Aaron Zhang’s ...
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Alibaba and Tencent’s earnings boosted by growth in generative AI advertising innovations | News | Campaign Asia
Alibaba reported a year-over-year revenue (YoY) increase of 9%, reaching RMB 224.8 million (US$30.8 million) in the quarter ended September ...