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Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse | News | Campaign Asia
Accenture is preparing for the end of third-party cookies in 2024 with an impending acquisition of Jixie, an adtech platform. ...
Tag: adtech
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created | Analysis | Campaign Asia
When seeking an expert opinion on the state of the adtech today, Brian O'Kelley undoubtedly comes to mind. An industry ...