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As a food and drink editor, researching the trends that sweep social media is an occupational hazard. Obviously, there are worse jobs, but continuously flitting between addictive pangs of laughter, hunger, revulsion and outrage isn’t always ideal for one’s sense of zen. Unless you have a complex about your cake decorating skills, Instagram and its endless stream of aspirational food imagery is pretty much a safe space . But TikTok? That’s another story altogether.
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