How X responded (again) after Meta’s worldwide outage | News | Campaign Asia

X is once again relishing its moment in the sun after many social media users scurried to the platform formerly known as Twitter after an unexpected disruption affected competitor Meta’s platforms.  

Meta on Tuesday suffered a more than two-hour outage that impacted hundreds of thousands of users across the globe. Some users took to X to complain about being unable to log into several of the company’s platforms, including Facebook, Instagram and Messenger. 

More than 500,000 users reported outages on Facebook, according to data from Downdetector cited by The Wall Street Journal. Roughly 77,000 Instagram users and 12,000 Messenger users also reported outages. 

“We know why you’re all here [right now],” X posted in response. 

It’s not the first time X has responded to a Meta outage. In 2021, during an incident where Facebook and Instagram were down for much of the day, the social media platform’s main account cheekily posted, “hello literally everyone,” garnering 2.4 million likes in four hours. 

X owner Elon Musk poked fun at Meta during Tuesday’s outage. “If you’re reading this post, it’s because our servers are working,” he said via X. 

pic.twitter.com/VTOACNfb3E

— Elon Musk (@elonmusk) March 5, 2024

Meta eventually apologised for the outage on its X account. 

“We know some people were having trouble accessing our apps earlier. Apologies for any inconvenience this may have caused, and thank you for your patience while our teams worked quickly to resolve!” the company wrote.

Meta spokesperson Andy Stone provided updates during the outage on his X account. He said the outage was due to a “technical issue” and that Meta “resolved the issue as quickly as possible for everyone who was impacted.”

This story first appeared on PRWeek U.S.