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Dentsu Creative India has won the integrated creative mandate for American fried chicken restaurant chain – Popeyes. The account was won following a multi-agency pitch. The agency’s Gurugram office will handle the account. Popeyes has 33 stores in 11 cities in India so far.
Gaurav Pande, executive vice president and business head, Popeyes India, said, “We were impressed by Dentsu Creative’s strategic vision and creative acumen during the pitch process. Their understanding of our brand ethos, the Indian culture and their ability to translate it into share-worthy campaigns stood out. We are confident this collaboration will bring a fresh perspective to our marketing efforts in India.”
Ujjwal Anand, managing partner – North, Dentsu Creative India, said, “Popeyes has a cult status in the world, and we’re excited to partner with them in their journey in India. We hope to build on the brand’s legacy and of course, the crazy love.”
Joy Mohanty, chief creative officer – North, Dentsu Creative India, added, “Winning the pitch is great, but winning the hearts and minds of Indian foodies is going to take some work. And we’re ready for it! The possibilities to embed Popeyes in desi pop culture already have us pumped. So, it’s only going to get more interesting from here.”
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