China hopes senior citizens can spend the country out of its doldrums

HONG KONG — China’s government and private companies are tapping an unlikely resource in their attempts to kick-start a sluggish economy: senior citizens.

China has one of the world’s most rapidly aging societies, with the over-60 age group poised to account for around 30% of the total population by 2035. Getting this cohort to open their wallets could help bolster soft consumption.