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Yesterday, e27 and Splunk teamed up to host “Information to Action: How to understand user behaviour, influence design, and shape business strategy” at The Hive Carpenter, illuminating the path for businesses seeking to harness the power of digital experiences to drive customer satisfaction and business success. The event brought together industry leaders and tech aficionados to explore the partnership between data and business success.
A lineup of exceptional speakers, including Pauline Sim, Manivannan Govindan, Simon Lawrie and Anisa Maulani delved into real-time insights for downtime reduction, leveraging exceptional digital experiences to achieve business objectives, and making sound data-driven decisions.
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Here are some highlights from their discussion:
Essence of Digital Experience: The discussion began with an exploration of the digital experience’s core, emphasising its emotional impact alongside functionality. Personalisation, speed, and reliability were identified as vital components.
Overcoming Challenges: Resistance to change was recognised as a universal challenge in digital transformation. The panel stressed the need for cultural shifts, stakeholder alignment, and effective communication.
Data-Driven Decision-Making: Data insights were highlighted as guiding lights for informed decisions. Real-world examples, such as banks during peak seasons, showcased the transformative impact of data analytics.
Automation as a Solution: Automation was spotlighted as a solution to industry challenges such as talent shortages. Its efficiency-boosting potential and benefits in addressing talent gaps were underscored.
Holistic Transformation Approach: Integrating digital tools seamlessly into existing ecosystems, balancing in-house development with ready-made solutions, and embracing innovation and automation were highlighted as pathways to successful digital transformation.
“Information to Action” was not just a discourse on digital experience but a voyage into the heart of customer engagement and business growth. The insights shared by the panellists resonated with professionals seeking to enhance their digital offerings and create lasting impressions on their users. Moreover, the event provided an opportunity for everyone to connect with fellow tech enthusiasts and industry leaders in the digital space. And guess what? It was a big success!
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A heartfelt thank you goes out to all the attendees who joined us. We had an absolute blast! Don’t forget to take a peek at these photos from the event.
The post Beyond discourse: Unpacking ‘Information to Action’ with e27 and Splunk appeared first on e27.
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